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Our 3 pillars
At BN3TH, we create engineered apparel focusing on men's underwear for all to feel confident in. We prioritize providing uncompromising support in the staple pieces that have a noticeable physical and mental impact on your everyday life.
We set out to transform the way men think and talk about underwear with our patented MyPakage Technology™ that eliminates the need for any shifting and adjusting thanks to a 3-dimensional internal pouch.
Over time, we evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style.
Our inspiration begins in our backyard - the mountains, the ocean, the people, in beautiful British Columbia, Canada, but extends far beyond into the amazing world we live in.
Created with purpose
It's our ongoing quest to create the best products on the market, rooted in purpose and innovation. From underwear to active wear to layering and more, BN3TH is here to evolve what you wear.
WHEN DID WE ALL START BEING SO COMFORTABLE?
WHEN DID WE STOP SURPRISING OURSELVES?
LIVING TO WORK. PLAYING IT SAFE.
MOVING WHEN OUR WATCH TELLS US TO.
IT’S TIME TO CHALLENGE THE VOICE IN OUR HEAD,
AND STEP OUTSIDE OUR COMFORT ZONE.
THE THRILL OF ACCOMPLISHMENT WHEN YOU TRY SOMETHING NEW?
WE NEED MORE OF THAT.
SOMETIMES TO FIND BALANCE YOU NEED TO LOSE IT,
SO FALL, THEN FIGURE IT OUT ON THE WAY DOWN.
BLAZE YOUR OWN TRAIL.
AND FORGET ABOUT POINT B.
TODAY IS A TRIP AND YOU CHOOSE YOUR OWN ADVENTURE.
DISCOVER THE DIFFERENCE,
BN3TH THE SURFACE.
Life is full of adventures. Whether it's riding a roller coaster or taking a different route to work, they all have to give us that electric feeling that reminds we're alive. Here at BN3TH we provide the comfort to leave your comfort zone.
BN3TH sounds like the proper spelling; 'beneath' or bee-neath, |bəˈnēTH|. The meaning behind BN3TH ties in with our headline: BN3TH the Surface. On a literal level you have what's BN3TH the Surface of your clothing, our first-to-skin products, and on a figurative level, what's BN3TH the Surface of you. What drives you? What are your passions? Who is your true self?
Stoked? Us too! BN3TH is rooted in empowering our customers and staff, providing uncompromising support starting with the first thing you put on everyday - your BN3TH underwear!
It’s nice to finally meet you! We are BN3TH – a men’s underwear brand originating in Vancouver, Canada. We’re willing to bet that our innovative technology will finally have you talking to your friends about your underwear. BN3TH is more than just a name. We believe it’s a lifestyle, and as all the fine folks who make up our company will advocate, a brand driven by purpose and innovation. Since underwear is the first thing you put on in the morning, we believe that it can give you the confidence to invite adventure into your everyday lives so you can simply just B3YOU. Having expanded across the North American underwear market over the past 7 years, we couldn’t be happier to have finally touched down across the pond so that you can now experience BN3TH comfort for yourselves!
Here’s to the future,
CO-FOUNDER & CHIEF CREATIVE OFFICER